The Asian Media Barometer Mongolia 2012, the first ever home-grown analyses of the media landscape, has been published by Friedrich-Ebert-Stiftung.

The introduction to the Asian Media Barometer (ANMB) says that it is an in-depth and comprehensive description measurement system for national media environments in Asia. Unlike other press surveys or media indices the ANMB is a local, self-assessment exercise based on criteria derived from international standards for media freedom. At the same time the Asian Media Barometer serves as practical lobbying tool for media organizations. Its results are presented to the public of the respective country with the aim to push and lobby for an improvement of the media situation using international standards as benchmarks.

The design and method of the Asian Media Barometer have been adopted for Asia from the African Media Barometer, which is based on home grown criteria derived from African Protocols and Declarations such as the Declaration of Principles on Freedom of Expressions in Africa (2002).

After the first successful Asian Media Barometers for India and Pakistan in 2009, Thailand in 2010, the Philippines in 2011, the Friedrich-Ebert-Stiftung media project in Asia decided to deploy this instrument for monitoring the media landscape and advocating media reforms in more Asian countries, amongst them include Mongolia 2012, Pakistan 2012 and India 2013.