Japanese cosmetics producing company Shiseido will commence sales of its products in Ulaanbaatar from the end of May through the Bishrelt Trade Co. Mongolia will thus be the 74th country where the company’s products will be available through direct import.

The company feels the scale of the prestige cosmetics market is still not yet large in Mongolia, but has been showing rapid growth, nearly doubling in the six years since 2003. Settings for cosmetics sales counters such as upscale shopping centers have been developed along with the rising fashion awareness of women living in urban areas.