Gobi, Mongolia’s largest cashmere garments manufacturer, earned a “first” for itself by organizing a four-day exhibition of its products in Berlin earlier this month. Altogether 100 representatives from 30 establishments, including department stores, boutiques, and retailers, from 27 EU countries visited “Gobi in Europe – Gobi in the World”, and talked business and cut deals. Mongolians who live and work in Europe are expected to play a major role in helping Gobi find new markets in Europe.