Sports and betting always go hand in hand. Even in Ancient Rome, spectators eagerly bet on chariot races and gladiator fights. Centuries have passed, but fans’ desire to support their favorite team and earn money on sports knowledge remains. Large bookmakers help them with this, investing serious resources in supporting sports. Using 1xBet as an example, we will explain how betting companies help develop esports.

Sports and brands

Many large companies are willing to pay big money for partnerships with famous sports teams. A brand logo on a stadium or a popular athlete’s jersey expands audience reach, improves loyalty, and can boost sales faster than a classic advertising campaign.

Partner money allows sports clubs and organizations to improve infrastructure, increase athletes’ salaries, and pay related expenses. Thus, sports collaborations benefit all parties, including spectators, who receive even higher quality and more exciting entertainment.

The effectiveness of partnerships increases even more when it comes to brands directly related to sports, such as 1xBet. It is no coincidence that this betting company is an official partner of FC Barcelona, ​​Paris Saint-Germain, LOSC Lille, the Italian Serie A, FIBA, Volleyball World, and other world-famous sports brands and organizations.

Partnership with teams

Esports is a relatively new discipline, but the same statements apply. Today, it is impossible to imagine a high-level esports squad without a sponsor, and such support can sometimes have a decisive influence on the team’s fate.

It is exactly what happened when players from the Mongolian CS2 team IHC Esports decided to relaunch the legendary tag The MongolZ with the support of the betting company 1xBet Mongolia. By then, the international bookmaker already had experience collaborating with large esports squads such as MIBR, IHC Esports, Beastcoast, Aurora Gaming, and Bestia. Therefore, the project brought not only money but also much-needed expertise to the young organization.

As a result, in their first full season, The MongolZ won several notable tournaments, successfully qualified for two majors in a row, earned more than $1,000,000 in prize money, and climbed into the top 3 of the Valve global ranking. This success story happened not least thanks to the main partner, 1xBet Монголоос, who insisted on European bootcamps and other crucial aspects of preparation for international tournaments.

Support for organizations and tournaments

In addition to partnerships with well-known teams, 1xBet collaborates with various related organizations to help develop esports. For example, the company has long worked with the world’s most respected CS2 media, HLTV.org, as the title sponsor of the annual HLTV Award Show.

It is worth mentioning that 1xBet collaborates with the world’s largest tournament operator, ESL, which holds top tournaments in CS2, Dota 2, and other esports disciplines. The betting brand is also a partner of another major tournament operator, PGL Esports. The financial support and experience from 1xBet help organizers run high-quality competitions that turn into vibrant esports festivals with millions of views.

Mongolians are well aware of this betting brand thanks to the tournament series by the Mongolian Electronic Sports Association (MESA). With the support of 1xBet Монгол, the MESA Asia Series, MESA Pro Series, and many other competitions are held in the country.

For beginner players from Mongolia, such local tournaments become a springboard into professional esports. Having proven yourself at that level, you can attract scouts from famous teams and get into a reputable organization at the start of your career.

The young player Ayush “mzinho” Batbold is a striking example of such a case. One of his first serious tournaments was MESA Pro Series 2021 #1, where he performed at the age of 13. Two years later, he entered the major as part of the best squad in Mongolia and Asia – The MongolZ!

Betting companies’ partnerships with teams help players focus on esports and better prepare for competitions. For tournament operators, the support of a respected betting brand like 1xBet increases the event’s media coverage and attracts an even larger audience. Collaboration with regional organizations allows us to discover future esports stars at the earliest stage of their careers. All these factors help popularize esports and make partnerships beneficial for everyone.