When it comes to its music videos, Mongolian-born band The Hu usually goes pretty epic, often depicting its members as heavy metal musical warriors in the middle of eye-stunning open landscapes that hark back to their ancient culture.

In its new video however, the band has gone with animation instead. But the video is still epic and the message still just as powerful.

Shortly ahead of its local show at the Observatory in Santa Ana on 14 October, the four-piece band released its first-ever animated video for the environmentally conscious song “Sell The World,” which is from the band’s 2022 sophomore album “Rumble of Thunder.”

Formed in 2016 in Ulaanbaatar, Mongolia, The Hu use traditional instruments like the morin khuur (horsehead fiddle) and a tumur khuur (jaw harp) and mix heavy metal music with guttural throat singing in their native language and lyrics that often touch on ancient war cries and honoring ancestors.

In the new video the band’s lyrics about saving the Earth are mixed with violence and gore to send a stern warning about the environment.