Mongolian cashmere giant the Gobi Company is implementing a project entitled ‘from Mongolian Herders to World Brand’ in cooperation with the Sustainable Fibre Alliance and the European Bank for Reconstruction and Development (EBRD). The project will last from 2019-2021 and aims at preventing land deterioration, protecting wild animals and developing a sustainable cashmere industry.

Last Friday, a conference was held at the Blue Sky Hotel in Ulaanbaatar for discussing the results of the land utilization programme implemented in Mongolia as part of the project.

The Gobi Company has invested a total of EUR 150,000 with the EBRD and pledged to be a responsible player in the cashmere industry.