On 12 February, the National Blood Transfusion Research Center (NBTRC) announced a media campaign to promote voluntary non-remunerated blood donations.  The campaign will be implemented within the framework of Fifth Health Sector Development Project.

The project is being realised by the Ministry of Health with soft loan support from the Asian Development Bank (ADB); the campaign will be organised for 8 months with the involvement of organisations including Mongol Content LLC, NBTRC and the Mongolian Red Cross Society. Information about the blood donation programme will be distributed to the public via mass media and social network.

As new organ transplant surgery become more available in Mongolia, such as kidney, liver, bone marrow operations – so too the need for blood and blood products increases year by year.