In November 2016,  ‘City Display’ LLC placed a large LED screen in the heart of Ulaanbaatar in front of the Blue Sky Hotel for the purpose of advertising. At first, only five companies used it for advertising; however, today, it has become immensely popular. 

Currently, the City Display is broadcasting ‘Maamuu’ animation, the ‘Orgil tsag’ news programme of Mongol HD TV, weather forecast and air quality information.

The location of the display, could not be more central nor could be in a busier place. On average 50,000 people walk through central Ulaanbaatar every day and 12,000 cars pass by on Peace Avenue and adjoining thoroughfares. In addition, around five big events are held on Sukhbaatar square each month. The company, therefore considers that 2. 5 million people see their advertisements monthly.

It has been announced that the company is planning to broadcast opening and closing ceremonies of the Naadam Festival and NBA play-off through City Display.