On Saturday, Chinese and Mongolian media representatives gathered in the Chinggis City, capital of Mongolia's Khentii Province, for a forum entitled "deepening media cooperation and creating a bright future." Addressing the forum, Cui Yuying, deputy director of China's State Council Information Office, called on the media organizations from both countries to boost their exchanges and cooperation.

The forum brought together more than 90 representatives from some 30 Chinese and Mongolian media organizations, including those from the People's Daily, Xinhua News Agency, China Radio International, as well as Mongolia's national news agency Montsame and its national broadcaster.

Held annually since 2010, the China-Mongolia media forum has now grown into an important channel to help the peoples of the two countries better know each other. It has led to a number of practical cooperation projects with a win-win outcome, and a cooperation mechanism that has been upgraded as the cooperation has been expanded and enriched over the years.

The forum this year is also part of the "Feel China" project, which is held under the framework of a China-Mongolia cultural cooperation agreement signed between the governments of the two countries. The "Feel China" project is co-sponsored by China's State Council Information Office, the government of China's Inner Mongolia Autonomous Region, the Chinese Embassy in Mongolia and Mongolia's Ministry of Culture to help Mongolians better understand their southern neighbor.

Bilateral cooperation between China and Mongolia has expanded positively in recent years. Observers said that there is still great space for the two neighbours to further expand their cooperation and that more robust people-to-people exchanges can only be a boost.