The UNDP has launched a program called Livestock Husbandry Tomorrow together with the National Radio. It is part of the bigger Sustainable Land Management for Combating Desertification Project, aimed at educating the general public and herding communities on causes and effects, and methods to combat desertification and land degradation that pose a serious threat to Mongolia“s economy and undermining livelihoods, especially those of herders, and promoting sustainable pasture/land management practices. The radio program is to be aired every Wednesday at 7.30 p.m., the peak time for radio listeners in rural Mongolia, according to the Mongolian Radio survey. It will concentrate on community-based natural resources management as a main strategy to cope with effects of climate change, and will be broadcast for 3 years.

“We strive to increase awareness, which leads to a knowledge base, change in attitudes, development of skills, and finally to a solid practice. In combating desertification and land degradation, the public awareness is the first crucial step to change people’s attitudes and practice of pasture and land use,” the UNDP Mongolia Country Office has said.