The Emporio Armani store at Sukhbaatar Square in the
Central Tower Building occupies over 210 square meters on the first floor. It
is much more than a fashion boutique: its design embodies  Giorgio Armani’s vision of the modern, casual
lifestyle that Emporio Armani represents. Here one finds the complete Emporio
Armani lifestyle collections for men and women, including formal and casual
wear, sportswear, leather accessories, watches, eyewear, and jewelry
collections.

The flooring is made of bright, glossy stone, while the
dark ceiling features recessed lights that create a relaxed mood. A large
screen showing imagery of the current collections dominates the entrance to the
men’s area of the store, while three backlit advertising images characterize
the men’s and the women’s areas. The external façade is in black, shiny glass
and features two big advertising images.

Armani himself has has said, “This store is a wonderful
development for Armani, because Mongolia is such an exciting, energetic,
vibrant country, with a fascinating culture and history. Whenever I open a new
store in a new country I am always pleasantly surprised to find that there is a
customer there waiting for the opportunity to experience my designs. I am sure
that Mongolia is ready to welcome Italian fashion and design.”