The Fair Competition and Consumer Protection Authority Mongolia have delivered a claim notice to APU, an alcoholic beverage manufacturer, to halt the production of the beer named “Chinggis Khaan” due to complaints by consumers. The consumers claimed in the complaints that the company uses the same name for the beer product as it does for the “Chinggis Khaan” vodka.

In reply to the Fair Competition and Consumer Protection Authority Mongolia, the APU Company accepted the claim and announced the company would stop the repeated name of Chinggis Khaan for beer production.

Parliament started to discuss legislation around the usage of Chinggis Khaan’s name and image, which would ban its use in the marketing of alcohol and tobacco products. This legislation would mean that all alcoholic beverage manufacturers’ premium brands named Chinggis Khaan would be restricted.