Mongolia is set to introduce a ‘Tansag Shirhegt’ trademark
for its fur and cashmere wool items to earn recognition for producers of these
items in the world market.

About 80 percent of Mongolia’s cashmere and fur products are exported, however,
the actual producers are never recognized as these items are exported through international
channels.

To address this issue, the Ministry of Food, Agriculture and Light Industry
(MFALI) proposed to develop a trademark and logo for Mongolian fur and cashmere
industry, in association with the Mongolian Fur and Cashmere Union and Agricultural
Marketing and Brand Development project of the Asian Development Bank.

B Batsetseg, Head Specialist at the Light Industry Strategy Implementation
Department of the MFALI, said the name ‘Mongolian Tansag Shirhegt’ meaning
‘Mongolian Luxurious Texture’ will be used for goat cashmere, camel and yak
furs.

Regarding logo, he said, cashmere is considered ‘king’ of textiles and the same
concept has been incorporated in the logo.

The name and the logo of the trademark were decided after discussions with more
than 60 fur and cashmere producers in Mongolia, he said.

The new trademark and logo would be introduced to the world during the 81st
International Textile Organization Congress, scheduled to take place in New
York from May 7 to May 9, 2012.